Overview
Global Marketing, 3rd edition, provides students with a truly international treatment of the key principles that every marketing manager should grasp. International markets present different challenges that require a marketer to think strategically and apply tools and techniques creatively in order to respond decisively within a fiercely competitive environment. Alon et al. provide students with everything they need to rise to the challenge:
- Coverage of small and medium enterprises, as well as multinational corporations, where much of the growth in international trade and global marketing has occurred;
- A shift toward greater consideration of services marketing as more companies move away from manufacturing;
- A shift from developed markets to emerging markets with more dynamic environments;
- A focus on emerging markets to equip students with the skills necessary to take advantage of the opportunities that these rapidly growing regions present;
- Chapters on social media, innovation, and technology teaching students how to incorporate these new tools into their marketing strategy;
- New material on sustainability, ethics, and corporate social responsibility—key values for any modern business;
- Short and long cases and examples throughout the text show students how these principles and techniques are applied in the real world.
Covering key topics not found in competing books, Global Marketing will equip today’s students with the knowledge and confidence they need to become leading marketing managers. A companion website features an instructor’s manual with test questions, as well as additional exercises and examples for in-class use.
While major retailers like Amazon may carry Global Marketing (Strategy, Practice, and Cases), we specialize in bulk book sales and offer personalized service from our friendly, book-smart team based in Portland, Oregon. We’re proud to offer a Price Match Guarantee and a streamlined ordering experience from people who truly care.
We’re trusted by over 75,000 customers, many of whom return time and again. Want proof? Just check out our 25,000+ customer reviews—real feedback from people who love how we do business.
Prefer to talk to a real person? Our Book Specialists are here Monday–Friday, 8 a.m. to 5 p.m. PST and ready to help with your bulk order of Global Marketing (Strategy, Practice, and Cases).