Overview
New to this edition:
- More coverage of entrepreneurship and SMEs
- Increased coverage of ethics, sustainability and the environment in chapter 15 on CSR
- All "basic" strategy content revised and updated, with material on the financial crisis woven throughout
- A section on similarities and differences between global strategic management and international business
- A section on the impact of Web 2.0 and social networking in chapter 8
- All new, up-to-date mini case studies throughout
- New end of chapter cases featuring an impressive spread of global companies, including some in the Far East and multinational corporations from emerging economies. These will come with case study questions and guideline answers on the updated companion website
- More distinct pedagogy (chapter introductions, learning objectives, examples highlighted in the text)
- More accessible language to ensure student friendliness and readability for ESL students
- Improved 2 color page design
- Improved pedagogy: learning objectives; mini examples; case studies; summary and key points; learning assignments; key words; web resources; references and further reading
This book title, Global Strategic Management, ISBN: 9780230293816, by Philippe Lasserre, published by Palgrave Macmillan (July 17, 2012) is available in paperback. Our minimum order quantity is 25 copies. All standard bulk book orders ship FREE in the continental USA and delivered in 4-10 business days.
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