Go For Growth! (Five Paths to Profit and Success-Choose the Right One for You and Your Company)

Issues a bold challenge to business managers to commit theircompanies to sustained measurable growth and enduring success.Noted business author and management consultant Robert M. Tomaskodetails five distinct paths that can take any company, large orsmall, to higher levels of productivity and prosperity. Importantpoints are fully illustrated with examples drawn from a widevariety of companies in a broad range of markets. Using a dynamic"people-centered" approach, he shows how to match these paths orgame plans with the specific characteristics of your business andits key employees. These five paths include:

• Breaking the Rules: Destabilizing an industry to create newmarkets describes how to expand your business by violating rules orstandards that are obsolete or so entrenched that no one questionsthem anymore, leaving the market wide open to astute individualswho can spot the telltale signs. Go for Growth tells how toidentify these markets and how to seize the initiative, along thelines of Silicon Graphics and Southwest Airlines.
• Playing the Game: Excel by satisfying existing needs in growingmarkets explains the inherent strengths and weaknesses ofmarket-driven companies that succeed by knowing and serving anexisting market better than anyone else. Go for Growth tells youwhen and how to apply this game plan so effectively used byMarriott, PepsiCo, and Procter & Gamble.
• Making the Rules: Dominate the market by controlling itsstandards describes the strategies of the handful of companies thathave managed to control, through research, market share, andproduct positioning, the markets in which they compete. This is thepath of Disney, Intel, and Microsoft.
• Specializing: Thrive in niche markets details the wayscompanies such as Nordic Track, Rolex, and Union Carbide can sealoff a portion of a market from other competitors by focusing onmeeting very specific needs. Go for Growth shows the waysspecialization can restore growth to companies undergoing wrenchingchange.
• Improvising: Profit from change by rolling with the punchesdescribes the role of improvising as a growth path when no othergood choices are available, and explains the numerous waysimprovisers like IBM, Kodak, and many regional phone companies cancapitalize on their flexibility to achieve profitability.
• Go for Growth drives home the point that there is no singlebest approach to growth for everyone by including lively,first-person accounts from managers thriving, and stumbling, inbusinesses following each path.

Go for Growth fully demonstrates the opportunities awaitingbusinesses that can successfully follow the right path for theirmarkets and capabilities. In addition, this invaluable bookexplores ways managers can help focus their entire organizations onsustaining growth and increasing profitability well into thefuture.

With its combination of stimulating ideas and specific actionplans, Go for Growth offers forward-looking managers five uniquepaths toward business and personal growth.

The author of the best-selling Rethinking the Corporation showshow companies of any size can achieve new growth and greatersuccess

Five Paths to Profit and Success—Choose the Right One forYou and Your Company

Go for Growth challenges business leaders to move theirorganizations toward sustainable growth and enduring prosperity.Written by noted author and business consultant Robert M. Tomasko,this timely book offers a detailed rationale for steady,responsible growth and outlines five energizing, "people-centered"ways to introduce a new, growth-oriented dynamic into anorganization. Supported by numerous examples of how successfulcompanies have managed growth, Go for Growth shows how to matchspecific options with the resources and needs of specificcompanies, and how to focus the entire organization on the businessof success.

"Go for Growth is an important book because of the powerful,insightful way Bob Tomasko integrates personal growth,organizational change, and positive business strategy. It's athoughtful, practical book—hard to put down, easy to apply. Ithink his best line is: 'Growth only happens when people grow';that's a line I'd put on the wall of every executive's office!"—Robert J. Lee, Ph.D. President, Center for CreativeLeadership

"At a time when so many pundits advocate their pet silver bulletto growth, Tomasko refreshingly shuns the 'one size fits all'panacea by setting forth five sensible paths to profitable growth.He stresses that it is up to each management to sort out which pathreally makes sense given each company's unique situation."—Samuel M. Felton Strategic Leadership Forum

"Go for Growth will help managers to determine what they need todo and what they need to avoid." —Michael Maccoby Author ofWhy Work? Motivating the New Workforce

This book title, Go For Growth! (Five Paths to Profit and Success-Choose the Right One for You and Your Company), ISBN: 9780471132905, by Robert M. Tomasko, published by Wiley (February 9, 1996) is available in hardcover. Our minimum order quantity is 25 copies. All standard bulk book orders ship FREE in the continental USA and delivered in 4-10 business days.

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