Overview
We are surrounded by loved ones who are struggling—with their health, their habits, and their well-being. Whether we're watching friends and family grapple with substance use, chronic stress, poor diet, or self-defeating unhealthy routines, the instinct to help is universal. Yet most of us rely on nagging, lecturing, educating, or withdrawing; strategies that backfire, deepen resistance and strain relationships rather than inspire change.
In Good Influence, behavioral scientists Jay Maddock and Justin Moore draw on decades of research to offer a clear, practical guide to one of the most overlooked challenges in self-improvement: how to help someone else change. Blending cutting-edge behavioral science with relatable real-world scenarios, they reveal why people engage in harmful behaviors, why change is so difficult, and how support, done right, can make all the difference.
You will learn how to:
- Replace ineffective habits like enabling and nagging with evidence-based support strategies
- Understand the psychology and timing of healthy behavior change
- Communicate in ways that build trust, motivation, and momentum
- Create environments and relationships that make healthier choices easier
Accessible, compassionate, and grounded in science, Good Influence empowers readers to become a steady, skillful force for positive change in the lives of those who matter most.
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