Overview
This edited collection presents cutting edge research into the topic of green messages and subsequent consumer responses, providing important insights into current practice as well as directions for future research.
This book was originally published as a special issue of the Journal of Advertising.
This book title, Green Advertising and the Reluctant Consumer, ISBN: 9781032930145, by Kim Sheehan, Lucy Atkinson, published by Taylor & Francis (October 14, 2024) is available in paperback. Our minimum order quantity is 25 copies. All standard bulk book orders ship FREE in the continental USA and delivered in 4-10 business days.
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