Overview
Grounded Theory is different from other texts on four levels:
- It offers an overview of qualitative methods in general and locates grounded theory in this context;
- It compares and contrasts the various grounded theory approaches in an accessible manner;
- It offers an in-depth case study for students and researchers to follow/use;
- And it provides a critique of the methodology itself.
Essential reading for advanced students and academics in the fields of organizational and business studies, marketing and management.
This book title, Grounded Theory (A Practical Guide for Management, Business and Market Researchers) - 9780761966838, ISBN: 9780761966838, by Christina Goulding, published by SAGE Publications (July 24, 2002) is available in paperback. Our minimum order quantity is 25 copies. All standard bulk book orders ship FREE in the continental USA and delivered in 4-10 business days.
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