SAVE $40 off $800+

All Business & Economics Books with
Coupon Code:

BUS25

Groundswell, Expanded and Revised Edition (Winning in a World Transformed by Social Technologies)

SAVE $40 off $800+

All Business & Economics Books with
Coupon Code:

BUS25

ISBN: 9781422161982
List Price $22.00 Up to % OFF

FREE Ground Shipping in US

Expect Delivery in 4-10 weekdays

Brand New Books

Lock in your price today! Prices tomorrow are NOT GUARANTEED.
Total for copies: Save
$22.00
List Price
Your Price Per Book
Discount

Found a lower price on another site? Request a Price Match

Minimum Order: 25 copies per title

true
Select QTYQuantity:
Quantity
Price
Discount

Minimum Order $100 / 25 copies per title, no exceptions

Not ready to place your order?

Prices change daily. Order now!

Need A Quote?  Request a quote

$22.00
SKU:
9781422161982
Availability:
385
Minimum Purchase:
25 units
Bulk Pricing:
Buy in bulk and save

Minimum Order: 25 copies per title

true

Overview

Corporate executives struggle to harness the power of social technologies. Twitter, Facebook, blogs, YouTube are where customers discuss products and companies, write their own news, and find their own deals but how do you integrate these activities into your broader marketing efforts? It's an unstoppable groundswell that affects every industry -- yet it's still utterly foreign to most companies running things now.

When consumers you've never met are rating your company's products in public forums with which you have no experience or influence, your company is vulnerable. In Groundswell, Josh Bernoff and Charlene Li explain how to turn this threat into an opportunity.

In this updated and expanded edition of Groundswell, featuring an all new introduction and chapters on Twitter and social media integration, you'll learn to:

· Evaluate new social technologies as they emerge

· Determine how different groups of consumers are participating in social technology arenas

· Apply a four-step process for formulating your future strategy

· Build social technologies into your business

Groundswell is required reading for executives seeking to protect and strengthen their company's public image.

While major retailers like Amazon may carry Groundswell, Expanded and Revised Edition (Winning in a World Transformed by Social Technologies), we specialize in bulk book sales and offer personalized service from our friendly, book-smart team based in Portland, Oregon. We’re proud to offer a Price Match Guarantee and a streamlined ordering experience from people who truly care.

We’re trusted by over 75,000 customers, many of whom return time and again. Want proof? Just check out our 25,000+ customer reviews—real feedback from people who love how we do business.

Prefer to talk to a real person? Our Book Specialists are here Monday–Friday, 8 a.m. to 5 p.m. PST and ready to help with your bulk order of Groundswell, Expanded and Revised Edition (Winning in a World Transformed by Social Technologies).

Product Details

Author:
Charlene Li, Josh Bernoff
Format:
Paperback
Pages:
352
Publisher:
Harvard Business Review Press (May 24, 2011)
Language:
English
ISBN-13:
9781422161982
ISBN-10:
1422161986
Weight:
12.32oz
Dimensions:
5.5" x 8.25"
Case Pack:
36
File:
TWO RIVERS-PERSEUS-Metadata_Only_Perseus_Distribution_Customer_Group_Metadata_20240124171555-20240124.xml
Folder:
TWO RIVERS
As low as:
$12.54
List Price:
$22.00
Publisher Identifier:
P-PER
Discount Code:
C
Audience:
General/trade
Pub Discount:
60

Ordering Details

  • Product Availability: Typically, all books are in stock and ready to ship. If a title becomes unavailable unexpectedly, you will be contacted with 24 business hours.
  • Standard Shipping: FREE Shipping via ground transportation within the continental United States.
  • Estimated Delivery: Most orders deliver within 4-10 business days from order date (excluding weekends and holidays). Orders shipping to Alaska or Hawaii should allow a minimum of 3 weeks for delivery.
  • Rush Shipping: Deliver in 5 business days from order date (excluding weekends and holidays).
  • Important Note: Books ship from various warehouses and may receive multiple cartons to fill the complete order. Do not assume your order is shipping from Portland, OR.
  • Payment Terms: Visa, MC, Amex, PayPal, Purchase Orders and P-Cards can be used to purchase online. Check and wire-transfer payments are available offline through Customer Service

Customer Reviews