Growth Hacker Marketing (A Primer on the Future of PR, Marketing, and Advertising)

ISBN: 9781591847380
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Overview

A Primer on the Future of PR, Marketing and Advertising

A new generation of megabrands like Facebook, Dropbox, Airbnb, and Twitter haven’t spent a dime on traditional marketing. No press releases, no TV commercials, no billboards. Instead, they rely on a new strategy—growth hacking—to reach many more people despite modest marketing budgets. Growth hackers have thrown out the old playbook and replaced it with tools that are testable, trackable, and scalable. They believe that products and businesses should be modified repeatedly until they’re primed to generate explosive reactions.


Bestselling author Ryan Holiday, the acclaimed marketing guru for American Apparel and many bestselling authors and multiplatinum musicians, explains the new rules and provides valuable examples and case studies for aspiring growth hackers. Whether you work for a tiny start-up or a Fortune 500 giant, if you’re responsible for building awareness and buzz for a product or service, this is your road map.

This book title, Growth Hacker Marketing (A Primer on the Future of PR, Marketing, and Advertising), ISBN: 9781591847380, by Ryan Holiday, published by Penguin Publishing Group (September 30, 2014) is available in paperback. Our minimum order quantity is 25 copies. All standard bulk book orders ship FREE in the continental USA and delivered in 4-10 business days.

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Product Details

Author:
Ryan Holiday
Format:
Paperback
Pages:
176
Publisher:
Penguin Publishing Group (September 30, 2014)
Language:
English
ISBN-13:
9781591847380
ISBN-10:
1591847389
Weight:
4.6oz
Dimensions:
5.1" x 7.7" x 0.5"
As low as:
$9.18
Case Pack:
24
File:
RandomHouse-PRH_Book_Company_PRH_PRT_Onix_delta_active_D20240502T233610_147012297-20240502.xml
Folder:
RandomHouse
Feed Qty:
50
Shipping Origin:
Westminster, MD
List Price:
$18.00
Publisher Identifier:
P-RH
Discount Code:
A
Audience:
General/trade
Country of Origin:
United States

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