Overview
Consulting is entering the era of the guerrilla client-buyers witha glut of information at their fingertips and doubts about thevalue consultants add. Guerrilla Marketing for Consultants is thefirst book to reveal how guerrilla marketing can transform today'schallenges into golden opportunities for winning profitable workfrom the new breed of consulting clients. Packed with information,this step-by-step guide details the 12 marketing secrets everyconsultant should know, the anatomy of a marketing plan, Web sites,sources of free publicity, direct-mail marketing, winningproposals, and more.
Jay Conrad Levinson (San Rafael, CA) is the Chairman of the Boardof Guerrilla Marketing International and the author or coauthor ofmore than 30 books, including the bestselling Guerrilla Marketingseries. Michael W. McLaughlin (Mill Valley, CA) has been a partnerwith Deloitte Consulting since 1994.
This book title, Guerrilla Marketing for Consultants (Breakthrough Tactics for Winning Profitable Clients), ISBN: 9780471618737, by Jay Conrad Levinson, Michael W. McLaughlin, published by Wiley (October 8, 2004) is available in paperback. Our minimum order quantity is 25 copies. All standard bulk book orders ship FREE in the continental USA and delivered in 4-10 business days.
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