Overview
The first book to apply guerrilla sales and marketing tactics tothe unique, high-pressure environment of electronic communications,this groundbreaking resource is packed with valuable tips, expertadvice, and insider secrets on finding, closing, and increasingsales by phone and fax as well as via e-mail and theInternet.
"This book is absolutely loaded with insights and practical ideasyou can use to increase your effectiveness in dealing with anyonein business on the telephone. These ideas should be read, taught,digested, and practiced every single day!" -Brian Tracy, author ThePsychology of Achievement.
"Guerrilla Teleselling is FUNdamental reading for anyone or anycompany who does business by telephone! It covers all the basicsand more. Whether you're a beginner or you've been in the businessfor years, if you can't find at least 12 great ideas in everychapter that will increase your performance, you're not reading! Iam recommending it as a resource to all my clients." -Judy Lanier,author 50 Ways to Motivate & Inspire Your Call Center TeamsPast National President, American Telemarketing Association.
"Guerrilla Teleselling is an excellent guide for anyone in sales,whether a rookie or a seasoned professional. . . . It entices thereader to break out of old ruts to become a more effectivesalesperson by using often surprising tactics that will keep thesalesperson both challenged and successful." -Erik Lounsbury,Editor Telemarketing(r) & Call Center Solutions(TM).
"This book is absolutely loaded with insights and practical ideasyou can use to increase your effectiveness in dealing with anyonein business on the telephone. These ideas should be read, taught,digested, and practiced every single day!" -Brian Tracy, author ThePsychology of Achievement.
"Guerrilla Teleselling is FUNdamental reading for anyone or anycompany who does business by telephone! It covers all the basicsand more. Whether you're a beginner or you've been in the businessfor years, if you can't find at least 12 great ideas in everychapter that will increase your performance, you're not reading! Iam recommending it as a resource to all my clients." -Judy Lanier,author 50 Ways to Motivate & Inspire Your Call Center TeamsPast National President, American Telemarketing Association.
"Guerrilla Teleselling is an excellent guide for anyone in sales,whether a rookie or a seasoned professional. . . . It entices thereader to break out of old ruts to become a more effectivesalesperson by using often surprising tactics that will keep thesalesperson both challenged and successful." -Erik Lounsbury,Editor Telemarketing(r) & Call Center Solutions(TM).
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