Overview
- A practical introduction to research methods for business students.
- Gives students the ability to conduct reliable research on the basis of empirical field data.
- Takes students through the research process systematically, from the initial definition of a research problem to the final presentation of results.
- Demonstrates the interrelationships between the different stages in a research project.
- Helps students to decide which methods are most appropriate.
- Teaches students to think both critically and creatively about research methods.
- Includes the most up-to-date methods, including use of the Internet and email.
- Supported by real-life examples, cases and practical guidelines.
This book title, Guide to Management Research Methods, ISBN: 9781405115124, by Mandy van der Velde, Paul Jansen, Neil Anderson, published by Wiley (February 13, 2004) is available in paperback. Our minimum order quantity is 25 copies. All standard bulk book orders ship FREE in the continental USA and delivered in 4-10 business days.
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