Overview
- Haibu will be the 2020 International "face" of Earth Day.
- Portrays positive character traits of perseverance, compassion, empathy, caring for animals.
- Haibu is a national character and brand that kids will begin to recognize in the coming year. She will have her own TV show (she’s debuting soon on Sid Science on PBS.)
- The brand’s partner WildAid will be placing books and learning aids about animals in schools across the US.
- Key cooperative marketing includes brand and book promotion with: Choice Hotels, Delta Airlines, Retail Monster (merch), WildAid, NFL, Oscars, Grammys, and Kid’s Choice awards.
- Lexile measure 580L. Fountas and Pinnell level: K.
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