Overview
In today’s highly competitive and global economy, understanding tourist behavior is imperative to success. Tourist behavior has become a cornerstone of any marketing strategy and action. This book provides an overview of such processes and influences and explains the concepts and theories that underlie tourist decision making and behavior.
This book title, Handbook of Tourist Behavior (Theory & Practice), ISBN: 9780415542814, by Metin Kozak, Alain Decrop, published by Taylor & Francis (February 23, 2012) is available in paperback. Our minimum order quantity is 25 copies. All standard bulk book orders ship FREE in the continental USA and delivered in 4-10 business days.
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