Overview
• Marketing activity is focused on visibility in-store and online
• Pre-publication mailings to special interest media, national and regional magazines,
• Major focus on gift, travel, tourist sector
• Mailings and promotion to Museums and galleries and local exhibitions.
Little treasures, the FLAME TREE COLLECTABLE CLASSICS are chosen to create a delightful and timeless home library. Each stunning, gift edition features deluxe cover treatments, ribbon markers, luxury endpapers and gilded edges. The unabridged text is accompanied by a Glossary of Victorian and Literary terms produced for the modern reader.
The fairy tales of Hans Christian Andersen are renowned the world over, having inspired generations of children’s writers ever since their first translation into English. This classic collection includes some of his most famous stories, such as ‘The Ugly Duckling’, ‘The Little Mermaid’, ‘The Emperor’s New Suit’, and ‘The Red Shoes’. Characteristic and captivating, Andersen’s tales offer up a world of enchantment, ingenuity and complex morality, and are a real treat for children and adults alike.
• Pre-publication mailings to special interest media, national and regional magazines,
• Major focus on gift, travel, tourist sector
• Mailings and promotion to Museums and galleries and local exhibitions.
Little treasures, the FLAME TREE COLLECTABLE CLASSICS are chosen to create a delightful and timeless home library. Each stunning, gift edition features deluxe cover treatments, ribbon markers, luxury endpapers and gilded edges. The unabridged text is accompanied by a Glossary of Victorian and Literary terms produced for the modern reader.
The fairy tales of Hans Christian Andersen are renowned the world over, having inspired generations of children’s writers ever since their first translation into English. This classic collection includes some of his most famous stories, such as ‘The Ugly Duckling’, ‘The Little Mermaid’, ‘The Emperor’s New Suit’, and ‘The Red Shoes’. Characteristic and captivating, Andersen’s tales offer up a world of enchantment, ingenuity and complex morality, and are a real treat for children and adults alike.
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