Overview
Why not use them for design?
Feeling down? Cheer up! We use metaphors every day and often without being aware of it. Many metaphors are more than figures of speech. They reflect basic bodily experiences and help to structure our thinking and experiences of the world.
Happy is Up, Sad is Down is a collection of 65 metaphors with research facts and applications in product and interaction design, information graphics, and advertising.
Metaphors show how to use space and physical attributes to convey abstract concepts like time and importance, emotions and social relations, political ideas and ethical values. This book is meant to inspire designers and everyone curious about how the mind works.
This book title, Happy is Up, Sad is Down (65 Metaphors for Design), ISBN: 9789063695934, by Jörn Hurtienne, Diana Löffler, Clara Hüsch, Daniel Reinhardt, published by Laurence King Publishing (May 11, 2021) is available in hardcover. Our minimum order quantity is 25 copies. All standard bulk book orders ship FREE in the continental USA and delivered in 4-10 business days. Expedited shipping is also available.
Unlike Amazon and other retailers who may also offer Happy is Up, Sad is Down (65 Metaphors for Design) books on their website, we specialize in large quantities and provide personal service, from trusted, experienced, friendly people in Portland, Oregon. We offer a Price Match Guarantee, and QuickQuote form, to make purchasing quick and easy.
Prefer to work with a human being when you order Happy is Up, Sad is Down (65 Metaphors for Design) books in bulk? Our Book Specialists are standing by Monday-Friday 8-5 PST, ready to help!