Overview
Too many new companies and products have names that look like the results of a drunken Scrabble® game (Xobni, Svbtle, Doostang). In this entertaining and engaging book, ace naming consultant Alexandra Watkins explains how anyone--even noncreative types--can create memorable and effective brand names.
This new edition has been updated with 50 percent new material, including:
1. A new chapter called, "Corporate Creativity," which gives examples of how companies from LinkedIn to McDonald's are using creative names around the office to add personality to everything from cafeterias to conference rooms.
2. Three times the number of resources personally vetted by the author to ensure that they provide crucial, accurate, and useful information for naming purposes
3. New and compelling stories and examples of both winners and losers in the naming game and what happened
Remaining intact and completely unchanged will be Watkins's sense of humor and wit.
This book title, Hello, My Name Is Awesome (How to Create Brand Names That Stick) - 9781523099986, ISBN: 9781523099986, by Alexandra Watkins, published by Berrett-Koehler Publishers (October 1, 2019) is available in paperback. Our minimum order quantity is 25 copies. All standard bulk book orders ship FREE in the continental USA and delivered in 4-10 business days.
Unlike Amazon and other retailers who may also offer Hello, My Name Is Awesome (How to Create Brand Names That Stick) - 9781523099986 books on their website, we specialize in large quantities and provide personal service, from trusted, experienced, friendly people in Portland, Oregon. We offer a Price Match Guarantee, and QuickQuote form, to make purchasing quick and easy.
Prefer to work with a human being when you order Hello, My Name Is Awesome (How to Create Brand Names That Stick) - 9781523099986 books in bulk? Our Book Specialists are standing by Monday-Friday 8-5 PST, ready to help!