Overview
When thinking of sales, it’s easy to pick out the heroes and the villains, but Adrian Davis is here to spell it out in detail. With relatable analogies of comparing sales to cinematic superhero tropes, Heroes, Villains, and the Thrill of Professional Selling explains how to find success in every story in the marketplace. Rooted in SAMA and the concept of “Co-Creating Value” this book describes an approach to creating value that draws upon an ideal from the movie industry and is imperative for mutual success: Your client is the hero in the story.
Adrian Davis simplifies the hero’s journey with real-life examples, compelling stories, and templates to guide your learning. Movie genres are compared to different client types, and analogies are drawn between the screen and the sales floor to educate the salesperson, or in this case, the director, on creating a positive buying experience for clients. Adding to this insight, Adrian offers a path to develop your SOCKET solution, and a way to engage “inside-outsiders” to help in the journey. Find a robust series of 100 questions to discover value and a stakeholder checklist to guide you through the maze and knowledge on “Co-Creating Value” to garner success.
Whether you prefer action, mystery, romance, sci-fi, comedy, horror, or drama, Adrian’s explanations are sure to make you a sharper salesperson and cinephile as you continue working with your client.
Take Adrian’s advice and don’t come out of the story to editorialize — let the story do the work! You can read his lessons learned, put them into practice, and embark on your own journey for stronger relationships and success.
This book title, Heroes, Villains, and the Thrill of Professional Selling (Your Guide to Directing a Winning Buying Experience), ISBN: 9781642255461, by Adrian Davis, published by Advantage Media Group, Inc. (September 5, 2023) is available in paperback. Our minimum order quantity is 25 copies. All standard bulk book orders ship FREE in the continental USA and delivered in 4-10 business days.
Unlike Amazon and other retailers who may also offer Heroes, Villains, and the Thrill of Professional Selling (Your Guide to Directing a Winning Buying Experience) books on their website, we specialize in large quantities and provide personal service, from trusted, experienced, friendly people in Portland, Oregon. We offer a Price Match Guarantee, and QuickQuote form, to make purchasing quick and easy.
Prefer to work with a human being when you order Heroes, Villains, and the Thrill of Professional Selling (Your Guide to Directing a Winning Buying Experience) books in bulk? Our Book Specialists are standing by Monday-Friday 8-5 PST, ready to help!