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Hey Whipple, Squeeze This (The Classic Guide to Creating Great Advertising)

ISBN: 9781119819691
List Price: $30.00

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SKU:
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Minimum Order: 25 copies per title

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Overview

The new edition of the book readers call the bible for advertising

The sixth edition of Hey Whipple, Squeeze This offers a new take on the rapidly evolving industry of creative advertising. Creativity—while critical—is no longer enough to succeed. Updating all the classic creativity training from the first five editions, this updated version now provides the necessary tools to navigate the field’s changing technical and social media landscapes. From learning how to tell brand stories to creating content for Instagram, YouTube, and TikTok, Whipple will help sharpen your writing chops, enhance your creativity, and raise the level of your work whether you’re new to the business or a practicing professional.

In this fully updated edition, you’ll explore:

  • How to employ the traditional concepting techniques today’s creatives use, as well as new developments in applied creativity and inquiry-based innovation.
  • How to use emerging technologies and the different technical structures of social media platforms to bring brand stories to life.
  • How to go 180˚ against common sense for ideas that have the potential of becoming viral.
  • How to create the kind of portfolio that will get you a job in the industry.

This book title, Hey Whipple, Squeeze This (The Classic Guide to Creating Great Advertising), ISBN: 9781119819691, by Luke Sullivan, Anselmo Ramos, published by Wiley (February 23, 2022) is available in paperback. Our minimum order quantity is 25 copies. All standard bulk book orders ship FREE in the continental USA and delivered in 4-10 business days.

Unlike Amazon and other retailers who may also offer Hey Whipple, Squeeze This (The Classic Guide to Creating Great Advertising) books on their website, we specialize in large quantities and provide personal service, from trusted, experienced, friendly people in Portland, Oregon. We offer a Price Match Guarantee, and QuickQuote form, to make purchasing quick and easy.

Prefer to work with a human being when you order Hey Whipple, Squeeze This (The Classic Guide to Creating Great Advertising) books in bulk? Our Book Specialists are standing by Monday-Friday 8-5 PST, ready to help!

Product Details

Author:
Luke Sullivan, Anselmo Ramos
Format:
Paperback
Publisher:
Wiley (February 23, 2022)
Language:
English
Audience:
General/trade
ISBN-13:
9781119819691
File:
Wiley-wileyUS_3_incremental_jan30_2024-20240213.xml
Folder:
Wiley
List Price:
$30.00
As low as:
$20.70
Shipping Origin:
Wiley-1
Publisher Identifier:
P-WIL
Discount Code:
D
Pages:
416
Weight:
16.8oz
Dimensions:
5.9" x 8.9" x 1.3"
Case Pack:
14
Country of Origin:
United States

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