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Hey Whipple, Squeeze This (The Classic Guide to Creating Great Advertising)

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BUS25

ISBN: 9781119819691
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$30.00
SKU:
9781119819691
Availability:
600
Minimum Purchase:
25 units
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Minimum Order: 25 copies per title

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Overview

The new edition of the book readers call the bible for advertising

The sixth edition of Hey Whipple, Squeeze This offers a new take on the rapidly evolving industry of creative advertising. Creativity—while critical—is no longer enough to succeed. Updating all the classic creativity training from the first five editions, this updated version now provides the necessary tools to navigate the field’s changing technical and social media landscapes. From learning how to tell brand stories to creating content for Instagram, YouTube, and TikTok, Whipple will help sharpen your writing chops, enhance your creativity, and raise the level of your work whether you’re new to the business or a practicing professional.

In this fully updated edition, you’ll explore:

  • How to employ the traditional concepting techniques today’s creatives use, as well as new developments in applied creativity and inquiry-based innovation.
  • How to use emerging technologies and the different technical structures of social media platforms to bring brand stories to life.
  • How to go 180˚ against common sense for ideas that have the potential of becoming viral.
  • How to create the kind of portfolio that will get you a job in the industry.

While major retailers like Amazon may carry Hey Whipple, Squeeze This (The Classic Guide to Creating Great Advertising), we specialize in bulk book sales and offer personalized service from our friendly, book-smart team based in Portland, Oregon. We’re proud to offer a Price Match Guarantee and a streamlined ordering experience from people who truly care.

We’re trusted by over 75,000 customers, many of whom return time and again. Want proof? Just check out our 25,000+ customer reviews—real feedback from people who love how we do business.

Prefer to talk to a real person? Our Book Specialists are here Monday–Friday, 8 a.m. to 5 p.m. PST and ready to help with your bulk order of Hey Whipple, Squeeze This (The Classic Guide to Creating Great Advertising).

Product Details

Author:
Luke Sullivan, Anselmo Ramos
Format:
Paperback
Publisher:
Wiley (February 23, 2022)
Language:
English
Audience:
General/trade
ISBN-13:
9781119819691
File:
Wiley-wileyUS_2_1_20250515-20250515.xml
Folder:
Wiley
List Price:
$30.00
As low as:
$20.70
Shipping Origin:
Wiley-1
Publisher Identifier:
P-WIL
Discount Code:
D
Pages:
416
Weight:
16.8oz
Dimensions:
6" x 8.8" x 1.4"
Case Pack:
14
Country of Origin:
United States
Pub Discount:
50
Imprint:
Wiley

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