Overview
This book focuses on using cultural insights to connect with Hispanic consumers. This fourth edition brings up to date the theories, concepts and practices that help readers understand Hispanic consumers and marketing communication campaigns across Hispanic segments, and includes new case studies and instructor materials.
This book title, Hispanic Marketing (The Evolution of the Latino Consumer), ISBN: 9781032137742, by Felipe Korzenny, Sindy Chapa, Betty Ann Korzenny, published by Taylor & Francis (December 5, 2024) is available in paperback. Our minimum order quantity is 25 copies. All standard bulk book orders ship FREE in the continental USA and delivered in 4-10 business days.
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