Overview
This book focuses on using cultural insights to connect with Hispanic consumers. This fourth edition brings up to date the theories, concepts and practices that help readers understand Hispanic consumers and marketing communication campaigns across Hispanic segments, and includes new case studies and instructor materials.
This book title, Hispanic Marketing (The Evolution of the Latino Consumer), ISBN: 9781032137742, by Felipe Korzenny, Sindy Chapa, Betty Ann Korzenny, published by Taylor & Francis (November 21, 2024) is available in paperback. Our minimum order quantity is 25 copies. All standard bulk book orders ship FREE in the continental USA and delivered in 4-10 business days.
Unlike Amazon and other retailers who may also offer Hispanic Marketing (The Evolution of the Latino Consumer) books on their website, we specialize in large quantities and provide personal service, from trusted, experienced, friendly people in Portland, Oregon. We offer a Price Match Guarantee, and QuickQuote form, to make purchasing quick and easy.
Prefer to work with a human being when you order Hispanic Marketing (The Evolution of the Latino Consumer) books in bulk? Our Book Specialists are standing by Monday-Friday 8-5 PST, ready to help!