Overview
“Bitecofer hits hard against the GOP tactics of fear and anger and the Democrats’ status quo narratives around political engagement and winning elections.”—Michael Steele, former RNC chair
Why do Democrats fail to win voters to their side, and what can they do to develop new winning political strategies—especially as the very fate of democracy hangs in the balance in 2024? Too often the carefully constructed, rational arguments of the Left meet a grisly fate at the polls, where voters are instead swayed by Republican candidates hawking anger, fear, and resentment. Only when Democrats are handed an overwhelming motivational issue—like the Supreme Court’s 2022 Dobbs decision overturning Roe v. Wade—have they found a way to counter this effect.
Political scientist and strategist Rachel Bitecofer came to prominence after predicting the size (to the seat) of the Democrats’ rare Blue Wave in the 2018 midterms. At the heart of her prediction lay a powerful concept—negative partisanship, or the idea that voters, even most so-called independents, don’t vote for their candidate so much as they vote against their candidate’s opponent. Seen through this lens, Hit ’Em Where It Hurts is a deep dive into the Republicans’ own playbook, sharing how Democrats can turn the Right’s own tactics against them. The way for Democrats to wage—and win—electoral war, Bitecofer writes, is to present themselves as “brand ambassadors for freedom, health, wealth, safety, and common sense,” the very opposite of the extremist, freedom-fearing Right. This is a last-ditch effort to armor democracy while there is still time to save and strengthen it against hijacking by a small minority of ideologues.
As America careens into the election cycle that will determine its democratic future, Hit ’Em Where It Hurts is the book for any Democrat who has ever banged their head against a wall when obvious reasoning failed to sway voters over to their side. This guide is a lifeline to save American democracy in its darkest hour.
While major retailers like Amazon may carry Hit 'Em Where It Hurts (How to Save Democracy by Beating Republicans at Their Own Game), we specialize in bulk book sales and offer personalized service from our friendly, book-smart team based in Portland, Oregon. We’re proud to offer a Price Match Guarantee and a streamlined ordering experience from people who truly care.
We’re trusted by over 75,000 customers, many of whom return time and again. Want proof? Just check out our 25,000+ customer reviews—real feedback from people who love how we do business.
Prefer to talk to a real person? Our Book Specialists are here Monday–Friday, 8 a.m. to 5 p.m. PST and ready to help with your bulk order of Hit 'Em Where It Hurts (How to Save Democracy by Beating Republicans at Their Own Game).