Overview
āBitecofer hits hard against the GOP tactics of fear and anger and the Democratsā status quo narratives around political engagement and winning elections.āāMichael Steele, former RNC chair
Why do Democrats fail to win voters to their side, and what can they do to develop new winning political strategiesāespecially as the very fate of democracy hangs in the balance in 2024? Too often the carefully constructed, rational arguments of the Left meet a grisly fate at the polls, where voters are instead swayed by Republican candidates hawking anger, fear, and resentment. Only when Democrats are handed an overwhelming motivational issueālike the Supreme Courtās 2022 Dobbs decision overturning Roe v. Wadeāhave they found a way to counter this effect.
Political scientist and strategist Rachel Bitecofer came to prominence after predicting the size (to the seat) of the Democratsā rare Blue Wave in the 2018 midterms. At the heart of her prediction lay a powerful conceptānegative partisanship, or the idea that voters, even most so-called independents, donāt vote for their candidate so much as they vote against their candidateās opponent. Seen through this lens, Hit āEm Where It Hurts is a deep dive into the Republicansā own playbook, sharing how Democrats can turn the Rightās own tactics against them. The way for Democrats to wageāand wināelectoral war, Bitecofer writes, is to present themselves as ābrand ambassadors for freedom, health, wealth, safety, and common sense,ā the very opposite of the extremist, freedom-fearing Right. This is a last-ditch effort to armor democracy while there is still time to save and strengthen it against hijacking by a small minority of ideologues.
As America careens into the election cycle that will determine its democratic future, Hit āEm Where It Hurts is the book for any Democrat who has ever banged their head against a wall when obvious reasoning failed to sway voters over to their side. This guide is a lifeline to save American democracy in its darkest hour.
This book title, Hit 'Em Where It Hurts (How to Save Democracy by Beating Republicans at Their Own Game), ISBN: 9780593727140, by Rachel Bitecofer, Aaron Murphy, published by Crown (February 6, 2024) is available in hardcover. Our minimum order quantity is 25 copies. All standard bulk book orders ship FREE in the continental USA and delivered in 4-10 business days.
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