Hit Makers (How to Succeed in an Age of Distraction)

ISBN: 9781101980330
List Price: $18.00 Up to % OFF

FREE Ground Shipping in US

Expect Delivery in 4-10 weekdays

Brand New Books

$18.00
List Price
Your Price Per Book
Discount
Total for copies: Save

Found a lower price on another site? Request a Price Match

Minimum Order: 25 copies per title

true
Quantity
Price
Discount

Minimum Order $100 / 25 copies per title, no exceptions

Not ready to place your order?

Prices change daily. Order now!

$18.00
SKU:
9781101980330
Availability:
276.25
Minimum Purchase:
25 units
Bulk Pricing:
Buy in bulk and save

Minimum Order: 25 copies per title

true

Overview

NATIONAL BESTSELLER 

A Book of the Year Selection for Inc. and Library Journal

“This book picks up where The Tipping Point left off
." -- Adam Grant, Wharton professor and New York Times bestselling author of ORIGINALS and GIVE AND TAKE

Nothing “goes viral.” If you think a popular movie, song, or app came out of nowhere to become a word-of-mouth success in today’s crowded media environment, you’re missing the real story. Each blockbuster has a secret history—of power, influence, dark broadcasters, and passionate cults that turn some new products into cultural phenomena. Even the most brilliant ideas wither in obscurity if they fail to connect with the right network, and the consumers that matter most aren't the early adopters, but rather their friends, followers, and imitators -- the audience of your audience.

In his groundbreaking investigation, Atlantic senior editor Derek Thompson uncovers the hidden psychology of why we like what we like and reveals the economics of cultural markets that invisibly shape our lives. Shattering the sentimental myths of hit-making that dominate pop culture and business, Thompson shows quality is insufficient for success, nobody has "good taste," and some of the most popular products in history were one bad break away from utter failure. It may be a new world, but there are some enduring truths to what audiences and consumers want. People love a familiar surprise: a product that is bold, yet sneakily recognizable.

Every business, every artist, every person looking to promote themselves and their work wants to know what makes some works so successful while others disappear. Hit Makers is a magical mystery tour through the last century of pop culture blockbusters and the most valuable currency of the twenty-first century—people’s attention.

From the dawn of impressionist art to the future of Facebook, from small Etsy designers to the origin of Star Wars, Derek Thompson leaves no pet rock unturned to tell the fascinating story of how culture happens and why things become popular.
 
In Hit Makers, Derek Thompson investigates:
·       The secret link between ESPN's sticky programming and the The Weeknd's catchy choruses
·       Why Facebook is today’s most important newspaper
·       How advertising critics predicted Donald Trump
·       The 5th grader who accidentally launched "Rock Around the Clock," the biggest hit in rock and roll history
·       How Barack Obama and his speechwriters think of themselves as songwriters
·       How Disney conquered the world—but the future of hits belongs to savvy amateurs and individuals
·       The French collector who accidentally created the Impressionist canon
·       Quantitative evidence that the biggest music hits aren’t always the best
·       Why almost all Hollywood blockbusters are sequels, reboots, and adaptations
·       Why one year--1991--is responsible for the way pop music sounds today
·       Why another year --1932--created the business model of film
·       How data scientists proved that “going viral” is a myth
·       How 19th century immigration patterns explain the most heard song in the Western Hemisphere

This book title, Hit Makers (How to Succeed in an Age of Distraction), ISBN: 9781101980330, by Derek Thompson, published by Penguin Publishing Group (February 6, 2018) is available in paperback. Our minimum order quantity is 25 copies. All standard bulk book orders ship FREE in the continental USA and delivered in 4-10 business days.

Unlike Amazon and other retailers who may also offer Hit Makers (How to Succeed in an Age of Distraction) books on their website, we specialize in large quantities and provide personal service, from trusted, experienced, friendly people in Portland, Oregon. We offer a Price Match Guarantee, and QuickQuote form, to make purchasing quick and easy.

Prefer to work with a human being when you order Hit Makers (How to Succeed in an Age of Distraction) books in bulk? Our Book Specialists are standing by Monday-Friday 8-5 PST, ready to help!

Product Details

Author:
Derek Thompson
Format:
Paperback
Pages:
368
Publisher:
Penguin Publishing Group (February 6, 2018)
Language:
English
ISBN-13:
9781101980330
ISBN-10:
1101980338
Weight:
12oz
Dimensions:
5.5" x 8.45" x 0.8"
Case Pack:
40
File:
RandomHouse-PRH_Book_Company_PRH_PRT_Onix_delta_active_D20240428T004407_146992829-20240428.xml
Folder:
RandomHouse
As low as:
$9.18
Shipping Origin:
Westminster, MD
List Price:
$18.00
Publisher Identifier:
P-RH
Discount Code:
A
Audience:
General/trade
Country of Origin:
United States

Ordering Details

  • Product Availability: Typically, all books are in stock and ready to ship. If a title becomes unavailable unexpectedly, you will be contacted with 24 business hours.
  • Standard Shipping: FREE Shipping via ground transportation within the continental United States.
  • Estimated Delivery: Most orders deliver within 4-10 business days from order date (excluding weekends and holidays). Orders shipping to Alaska or Hawaii should allow a minimum of 3 weeks for delivery.
  • Rush Shipping: Deliver in 5 business days from order date (excluding weekends and holidays).
  • Important Note: Books ship from various warehouses and may receive multiple cartons to fill the complete order. Do not assume your order is shipping from Portland, OR.
  • Payment Terms: Visa, MC, Amex, PayPal, Purchase Orders and P-Cards can be used to purchase online. Check and wire-transfer payments are available offline through Customer Service