Overview
What's in a label? For Dr. Bronner's, more than ingredients or intentions—it spells out an ethical commitment to fairness and sustainable growth, uniting consumers and companies worldwide.
Dr. Bronner’s Magic Soaps are renowned for their dense product labels (“All-One!”) and the curious tingling of peppermint. But how did this unusual natural soap transform the small print into soaring sales—inspiring customer loyalty not just with lather, but with good clean business?
In Honor Thy Label, Dr. Bronner’s head of Special Operations, Gero Leson, reveals the inside story of how a little-known family-run soap company grew from countercultural roots to create a revolutionary fair trade and organic supply chain from the ground up—and rode the waves of popular demand without losing sight of the process. Through stories of harrowing setbacks and hard-won triumphs in projects that spanned the globe, in Sri Lanka, Ghana, India, and beyond, Leson demystifies the process of building and scaling ethical production. And he proves that if done right, the results ripple outward to benefit customers, communities, and the environment we share.
Told with spirit and conviction, Honor Thy Label invites socially conscious entrepreneurs and shoppers on a journey to break the boundaries of production with the pioneers of socially just business—spreading Dr. Bronner’s radical vision of simple ingredients with cosmic impact.
This book title, Honor Thy Label (Dr. Bronner's Unconventional Journey to a Clean, Green, and Ethical Supply Chain), ISBN: 9780593853870, by Gero Leson, David Bronner, published by Penguin Publishing Group (May 14, 2024) is available in paperback. Our minimum order quantity is 25 copies. All standard bulk book orders ship FREE in the continental USA and delivered in 4-10 business days.
Unlike Amazon and other retailers who may also offer Honor Thy Label (Dr. Bronner's Unconventional Journey to a Clean, Green, and Ethical Supply Chain) books on their website, we specialize in large quantities and provide personal service, from trusted, experienced, friendly people in Portland, Oregon. We offer a Price Match Guarantee, and QuickQuote form, to make purchasing quick and easy.
Prefer to work with a human being when you order Honor Thy Label (Dr. Bronner's Unconventional Journey to a Clean, Green, and Ethical Supply Chain) books in bulk? Our Book Specialists are standing by Monday-Friday 8-5 PST, ready to help!