Overview
Are you spending too much on R&D? Too little? Is your innovation program successful? And how do you measure that success?
Your company is spending millions on R&D every year, but despite your best efforts, that R&D isnāt driving growth. If youāre like 95% of firms, you arenāt investing the right amount, and the productivity of your R&D has fallen dramatically over the past several years. Thatās because there hasnāt been a universal, uniform, and reliable measure of R&Dāuntil now.
First introduced in Anne Marie Knottās influential Harvard Business Review article, RQTM (Research Quotient) is a revolutionary new tool that measures a companyās R&D capabilityāits ability to convert investment in R&D into products and services people want to buy or to reduce the cost of producing these. RQ not only tells companies how āsmartā they are, it provides a guide for how much they should invest in R&D to ensure that investment will increase revenues, profits, and market value.
Armed with insights from her experience as an R&D project manager, 20 years of academic research, and two National Science Foundation grants, Knott devised RQ and used the measure to test common innovation prescriptions across the full spectrum of U.S. companies engaged in R&D. The results are nothing short of game-changing.
In this essential guide, you will learn:
ā¢ how to use RQ to determine which R&D investments are most likely to drive growthāusing the hard data you already have to better utilize the innovation tools youāre already using
ā¢ the 7 misconceptions about innovation trendsāand how to avoid the ones that donāt work
ā¢ how investors can achieve 9x returns in the market and help companies in the process
ā¢ why corporateāand GDPāgrowth has stalled and how to restore it without R&D tax credits
This book promises to do for innovation and R&D what TQM did for manufacturing and what Sabremetrics did for baseball. Itāll show you How Innovation Really Worksāwith measurable results you can count on.
This book title, How Innovation Really Works: Using the Trillion-Dollar R&D Fix to Drive Growth, ISBN: 9781259860935, by Anne Marie Knott, published by McGraw-Hill Education (March 13, 2017) is available in hardcover. Our minimum order quantity is 25 copies. All standard bulk book orders ship FREE in the continental USA and delivered in 4-10 business days.
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