How to Advertise

ISBN: 9780312340216
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Overview

The classic guide to effective advertising--updated with new chapters on generating creative ideas, integrated communications, internet advertising, and the digital world, plus more than 200 fresh advertising examples and case histories.

A comprehensive tool for advertisers, agencies, and students, How to Advertise is a complete, practical guide to what works in advertising, what doesn't--and why.

The first section covers what to say and where to say it, including updated chapters on brands and strategies, research, campaigns, media strategies and tactics, and target marketing.

The second deals with getting the message out--in TV, magazines, newspapers, radio, outdoor, direct marketing, brochures, websites, sales pieces, promotion, and publicity.

There are guidelines for legal, regulatory, and public responsibility issues, plus a chapter on how to work with an agency, a glossary of more than 300 industry terms and definitions, and an appreciation of David Ogilvy and the purpose of advertising.

More than an advertising guide, How to Advertise shows how to build brands and businesses.

This book title, How to Advertise (Building Brands and Businesses in the New Marketing World (Completely Revised and Updated New Edition)), ISBN: 9780312340216, by Kenneth Roman, Jane Maas, Martin Nisenholtz, published by St. Martin's Press (March 1, 2005) is available in paperback. Our minimum order quantity is 25 copies. All standard bulk book orders ship FREE in the continental USA and delivered in 4-10 business days.

Unlike Amazon and other retailers who may also offer How to Advertise (Building Brands and Businesses in the New Marketing World (Completely Revised and Updated New Edition)) books on their website, we specialize in large quantities and provide personal service, from trusted, experienced, friendly people in Portland, Oregon. We offer a Price Match Guarantee, and QuickQuote form, to make purchasing quick and easy.

Prefer to work with a human being when you order How to Advertise (Building Brands and Businesses in the New Marketing World (Completely Revised and Updated New Edition)) books in bulk? Our Book Specialists are standing by Monday-Friday 8-5 PST, ready to help!

Product Details

Author:
Kenneth Roman, Jane Maas
Format:
Paperback
Pages:
288
Publisher:
St. Martin's Press (March 1, 2005)
Language:
English
ISBN-13:
9780312340216
ISBN-10:
0312340214
Weight:
13.12oz
Dimensions:
5.5" x 8.5" x 0.652"
Case Pack:
28
File:
-macmillant-20150615 - Copy-20240216.xml
As low as:
$11.21
List Price:
$21.99
Publisher Identifier:
P-STM
Discount Code:
A
Audience:
General/trade
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