Overview
From The Dougie dance to Billboard-charting bands to a $3.7M Isom #1 pre-order—the playbook from the founder of Rippaverse Publishing. Memoir and how-to from Eric July.
Eric July popularized The Dougie, fronted Billboard-charting bands (Fire From the Gods, BackWordz), built a YouTube channel into a creative platform—and then founded Rippaverse Publishing, generating $15M+ in direct-to-consumer sales with zero outside investors, partnerships with McFarlane Toys and Iron Studios, and a $3.7M pre-order on the debut Isom #1. This is the playbook, drawn from the receipts, not the theory.
Part memoir, part working how-to manual. Eric July walks through pricing, budgeting, fulfillment, marketing without a budget, scaling a small operation, and—maybe most useful—how to survive the “selling out” criticism that comes with success. The throughline: nobody is coming to save you—and that's good news. July lays out how the Rippaverse model—direct-to-consumer pre-orders and full ownership—turned an audience into a publishing operation, and what any creator can take from it, whether they sell comics, music, or anything else they make.
A trade-paperback nonfiction title that opens the business and creator-economy lane of the Rippaverse Publishing program, and the founder's first book under his own publishing house. From Eric July, founder of Rippaverse Publishing.
While major retailers like Amazon may carry How To Build a Creative Business (The Rippaverse Way), we specialize in bulk book sales and offer personalized service from our friendly, book-smart team based in Portland, Oregon. We’re proud to offer a Price Match Guarantee and a streamlined ordering experience from people who truly care.
We’re trusted by over 75,000 customers, many of whom return time and again. Want proof? Just check out our 25,000+ customer reviews—real feedback from people who love how we do business.
Prefer to talk to a real person? Our Book Specialists are here Monday–Friday, 8 a.m. to 5 p.m. PST and ready to help with your bulk order of How To Build a Creative Business (The Rippaverse Way).