How to Get a Meeting with Anyone, Updated Edition (The Untapped Selling Power of Contact Marketing)

ISBN: 9781637747223
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$21.95
SKU:
9781637747223
Minimum Purchase:
25 units
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Minimum Order: 25 copies per title

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Overview

The hard part just got easy.

You know how to sell—that's your job, after all—but getting CEOs and VIPs to call you back is the tricky part. You're in luck: That impossible-to-reach person isn't so impossible to reach after all.

Hall-of-Fame-nominated marketer and Wall Street Journal cartoonist Stu Heinecke discovered that he could get past traditional gatekeepers to reach those elusive executives by thinking outside the box and using personalized approaches he calls ""Contact Campaigns."" Including presidents, a prime minister, celebrities, countless CEOs, and even the Danish model who became his wife, Heinecke found that getting meetings with previously unreachable people was easier than ever. Now he shares his tactics and tips in this essential guide for anyone who needs to make contact.

Featuring expanded content and brand new chapters, this updated edition of How to Get a Meeting with Anyone explains how you can use your own creative Contact Campaigns to get those critical conversations. He divulges methods he's developed after years of experience and from studying the secrets of others who've had similar breakthrough results—results that other marketers considered impossible, with response rates as high as 100 percent. Through real-life success stories, Heinecke lays out 20 categories of Contact Campaigns that anyone can research and execute. Tactics range from running a contact letter as a full-page ad in The Wall Street Journal to unorthodox uses of the phone, social media, email, and snail mail to using personalized cartoons to make connections. He also packs in plenty of tips on how to determine your targets, develop pitches, and gain allies in your contact's circle of influence.

How to Get a Meeting with Anyone provides you with a new toolkit you can put to work right away so you can make the connections that are essential to your success."

This book title, How to Get a Meeting with Anyone, Updated Edition (The Untapped Selling Power of Contact Marketing), ISBN: 9781637747223, by Stu Heinecke, published by BenBella Books (June 3, 2025) is available in paperback. Our minimum order quantity is 25 copies. All standard bulk book orders ship FREE in the continental USA and delivered in 4-10 business days.

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Product Details

Author:
Stu Heinecke
Format:
Paperback
Pages:
256
Publisher:
BenBella Books (June 3, 2025)
Release Date:
June 3, 2025
Language:
English
Audience:
General/trade
ISBN-13:
9781637747223
ISBN-10:
1637747225
Weight:
8.56oz
Dimensions:
6" x 9"
File:
Eloquence-SimonSchuster_11102024_P7960452_onix30-20241110.xml
Folder:
Eloquence
List Price:
$21.95
Pub Discount:
65
Case Pack:
24
As low as:
$11.19
Publisher Identifier:
P-SS
Discount Code:
A

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