Overview
The explosion of social media, AI-enabled online advertising, and the overall cacophony of the internet has made it harder than ever to connect a message with an audience. One of the most powerful emerging tools for cutting through that noise is being a guest on podcasts, or āpodcast guesting.āĀ
Michelle Glogovac, aka The Podcast Matchmakerā¢, knows the impact podcast guesting has on business and brand growth. She helps entrepreneurs, nonprofit leaders, activists, experts, and authors promote themselves, their businesses, organizations, stories, and expertise via podcast interviews. In How to Get on Podcasts, she teaches you how to:
āĀ Ā Create unique speaking topics without being generic
āĀ Define your ideal audienceĀ
āĀ Ā Design branded media kits
āĀ Ā Establish your expertise and knowledge
āĀ Share yourself freely without resorting to sales tactics
āĀ Ā Tell compelling stories
āĀ Repurpose your interviews into evergreen marketing content
āĀ Ā Turn every interview into a valuable business opportunity
There are more than two-million podcasts, out of which 500,000 host expert guestsāa huge opportunity for leveraging a free and robust marketing toolāif you have the know-how.Ā
With How to Get on Podcasts, you have everything you need to increase business, boost your career and brand, and elevate your thought leadership potential.Ā
This book title, How to Get on Podcasts: Cultivate Your Following, Strengthen Your Message, and Grow as a Thought Leader through Podcast Guesting, ISBN: 9781265543624, by Michelle Glogovac, published by McGraw Hill LLC (January 19, 2024) is available in hardcover. Our minimum order quantity is 25 copies. All standard bulk book orders ship FREE in the continental USA and delivered in 4-10 business days.
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