How to Get to Great Ideas (A system for smart, extraordinary thinking)

The highly practical lessons in HOW TO HAVE GOOD IDEAS are based on neuroscience,psychology, and behavioral economics. Written by the former Creative Director of OgilvyOne,Dave Birss,this book offers a brilliant new system for conceiving original and valuable ideas. It looks at how to frame the problem,how to push your thinking,how to sell the idea and build support for it and how to inspire others to have great ideas. It proves that any organization - and any department within an organization - can become a fertile environment for ideas.

Combining a practical research-based system with fascinating insights and inspiring and humorous writing,the book is also accompanied by the problem solving system RIGHT THINKING. This is a tool which shows organizations a more effective way to generate more effective ideas and is based on the thinking in the book. This is available online and in person from the author.

This book title, How to Get to Great Ideas (A system for smart, extraordinary thinking), ISBN: 9781473692145, by Dave Birss, published by Quercus (April 2, 2019) is available in hardcover. Our minimum order quantity is 25 copies. All standard bulk book orders ship FREE in the continental USA and delivered in 4-10 business days.

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