Overview
Builds on what you already know about communications as a basis for becoming an expert in getting messages out to your own marketplace. In-depth coverage explains how to create, manage and produce cost effective advertising, publicity, brochures, catalogs and public relations events. Provides succinct guidelines, step-by-step checklists, easy-to-use charts, money-saving tips for budgets of all sizes and real-world examples which demonstrate the concepts in action.
This book title, How to Promote, Publicize, and Advertise Your Growing Business (Getting the Word Out without Spending a Fortune), ISBN: 9780471551935, by Kim Baker, Sunny Baker, published by Wiley (April 3, 1992) is available in paperback. Our minimum order quantity is 25 copies. All standard bulk book orders ship FREE in the continental USA and delivered in 4-10 business days.
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