Overview
This revised edition is designed for professionals who want to incorporate trend research into their own work. It features new interviews with professionals and agencies, as well as new theories, including Shalom Schwartz's human values model and the futures consciousness model from the University of Finland. Learn how to use trend research to explore the future, and you'll be prepared for change and the uncertainties it brings.
- Interviews with professionals that provide insights on how to implement trends.
- Various activities and tools to be used individually or in a team.
- A dedicated chapter on how to set up your own trend practice within your organization.
This book title, How to Research Trends (Revised Edition) (Move Beyond Trendwatching to Kickstart Innovation), ISBN: 9789063696825, by Els Dragt, published by Laurence King Publishing (May 7, 2024) is available in paperback. Our minimum order quantity is 25 copies. All standard bulk book orders ship FREE in the continental USA and delivered in 4-10 business days.
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