Images of Nations and International Public Relations - 9780805817140

ISBN: 9780805817140
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$79.99
SKU:
9780805817140
Minimum Purchase:
25 units
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Minimum Order: 25 copies per title

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Overview

This volume addresses the importance of images of nations in international relations. One fundamental assumption is that the behavior of states is not the same as that of individuals. States are social systems whose behavior as a rule directly corresponds neither to the motives of their respective leaders nor to those of their populations. However, it is also self-evident that international activities always depend on personal relationships. The studies presented relate to more or less deliberate attempts to induce change in images. Given the interdisciplinary nature of the subject matter, findings made in public relations, advertising research, prejudice research and other fields are also taken into account. Very often it is impossible to distinguish between the image of the nation-state and the images of big enterprises such as Krupp, Ford, or Coca Cola. For this reason, the country of origin effect is also discussed.

This book title, Images of Nations and International Public Relations - 9780805817140, ISBN: 9780805817140, by Michael Kunczik, published by Taylor & Francis (October 1, 1996) is available in paperback. Our minimum order quantity is 25 copies. All standard bulk book orders ship FREE in the continental USA and delivered in 4-10 business days.

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Product Details

Author:
Michael Kunczik
Format:
Paperback
Pages:
346
Publisher:
Taylor & Francis (October 1, 1996)
Language:
English
ISBN-13:
9780805817140
ISBN-10:
080581714X
Weight:
16oz
Dimensions:
6" x 9"
File:
TAYLORFRANCIS-TayFran_240510045127482-20240510.xml
Folder:
TAYLORFRANCIS
List Price:
$79.99
Series:
Routledge Communication Series
Case Pack:
89
As low as:
$71.99
Publisher Identifier:
P-CRC
Discount Code:
H
Audience:
Professional and scholarly
Pub Discount:
30
Country of Origin:
United States

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