In the 1970s, baby boom women began to redefine women’s lives and opportunities. Now, that they are the largest American female generation over fifty, Susan J. Douglas argues that these feminist boomers are again challenging outdated stereotypes, and reinventing what it means to be older and female. This is a demographic revolution, and Douglas proposes that it’s time for a new wave of activism to address ageism against women in all its manifestations.
In Our Prime takes on the cosmetics industry for its expensive products and anti-aging messages; big pharma for its images of docile grannies and puttering gardeners; and Hollywood and TV for seeing females over fifty as has-beens. She exposes the financial insecurity many face even as conservatives continue their attack on Social Security, Medicare, and Medicaid—and calls on women of every age to unite to combat gendered ageism and to secure our country’s financial safety net.
This book title, In Our Prime (How Older Women Are Reinventing the Road Ahead), ISBN: 9780393652550, by Susan J. Douglas, published by W. W. Norton & Company (March 24, 2020) is available in hardcover. Our minimum order quantity is 25 copies. All standard bulk book orders ship FREE in the continental USA and delivered in 4-10 business days.
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