Overview
"...an excellent resource for any CEO faced with transforming a'no-consequence' culture into one of 'reality-driven action.' Herinsights ring true and are tremendously reassuring to those of usfacing intense and/or very different competition for the firsttime."-Erroll B. Davis, Jr. President and CEO, Alliant
"Judy Bardwick here sets out a bold new management paradigm, whereemployees learn to take risks and accept accountability. A powerfuland long overdue message."-David G. Robinson, President, CSCIndex
"Insightful, thought-provoking insights into human behavior andleadership...a must-read book."-Ned Barnholt, Executive VicePresident, General Manager, Test and Measurement Organization,Hewlett-Packard
"Every living system, including human beings, needs a certainamount of tension to operate at its best. People achieve thehighest levels they're capable of, and feel more vividly alive,when they're challenged by risks."-Judith Bardwick
In Praise of Good Business celebrates the great business turnaroundof the 1990s. But it does more than that. It shows the managementskills needed to continue the management revolution. In her 1991international bestseller, Danger in the Comfort Zone, JudithBardwick showed the basis for the hard management decisions thatprovided the framework for the American economic resurgence. Shenow cautions us not to rest on our success and lays out veryspecifically how we need to manage in the new economicenvironment.
Drawing on her work both as a psychologist specializing inmanagement psychology and her 25 years as a consultant to theFortune 500, Dr. Bardwick explains how and why the benefits oftoday's best business practices-those forged in the crucible of aglobal marketplace-extend well beyond a healthy balance sheet.Human beings thrive on manageable risk, and, by compellingemployees to take more risks, accept more responsibility andsucceed, business is not only achieving record profits, but it isalso helping to create psychologically healthier people and a moreresilient society.
To more vividly illustrate her points, Dr. Bardwick presentsfascinating and instructive case studies of uniquely successfulcompanies across North America. From these she extracts valuableobject lessons and action steps, and she develops a revolutionarynew management model based on the principle of productiveinsecurity. A style of management pitched to the demands of a"borderless economy," her prescriptive approach entails steering amiddle path between the macho, show-no-mercy downsizing approachand the "no-consequences" model of too much security and too littleaccountability. Both, she contends, are a leading cause of companyfailures.
In Praise of Good Business presents a very positive message.Offering an elegant, highly doable prescription for creating morecourageous, self-reliant employees ready to meet the challenges oftoday's supercompetitive global economy, In Praise of Good Businessis an invaluable working resource for executives and managers inorganizations of all sizes. Far-reaching and grounded in the verynature of the human psyche, this is the only management book you'llever need.
In her more than two decades as a consultant and speaker, Dr.Bardwick has researched and contributed much to broaden business'sunderstand-ing of the key contributing factors to human andorganizational effectiveness. Her client list includes dozens ofFortune 500 companies, including Hewlett Packard, Champion Paper,IBM, Andersen Consulting, and National Steel.
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