Overview
An introductory textbook on industrial marketing and supply chain management that discusses industrial products and pricing, as well as key topics such as co-creation of value, big data, innovation, green practices and CSR.
The textbook includes:
- The marketing philosophy on industrial markets
- The characteristics of industrial markets
- The marketing mix and the product life cycle
- The issues surrounding distribution and operations including value creation, business relationships and networks
- Case studies and mini case studies (vignettes)
This textbook is suitable for students studying industrial marketing and other related courses at undergraduate and graduate levels.
Thomas Fotiadis is an Associate Professor of Marketing and Head of the Marketing Laboratory in the Department of Production and Management Engineering, School of Engineering at Democritus University of Thrace, Greece.
Adam Lindgreen is Professor and Head of Department of Marketing at Copenhagen Business School, Denmark and Extraordinary Professor at University of Pretoria’s Gordon Institute of Business Science, South Africa.
George J. Siomkos is Professor of Marketing at the Athens University of Economics & Business (AUEB), Director of the MSc Program in Services Management and previously Dean of the School of Business, AUEB, Greece.
Christina Öberg is Professor at CTF Service Research Center, Karlstad University and associated with the Ratio Institute, Sweden.
Dimitris Folinas is Professor in the Department of Supply Chain Management at International Hellenic University, Greece.
This book title, Industrial Marketing, ISBN: 9781529778533, by Thomas Fotiadis, Adam Lindgreen, George J. Siomkos, Christina Öberg, Dimitris Folinas, published by SAGE Publications (January 31, 2023) is available in paperback. Our minimum order quantity is 25 copies. All standard bulk book orders ship FREE in the continental USA and delivered in 4-10 business days.
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