Industrial Products (A Guide to the International Marketing Economics Model)

Author Jansson merges different perspectives and ideas into a powerful theory on international marketing of industrial products, mainly modern approaches from marketing, organization theory, and institutional economic theory. He combines micro and macro approaches, which is rarely done in marketing and economics. Industrial Products illustrates this new framework with a detailed account of the experiences of thirteen West-European Transnational Corporations in industrial markets in South East Asia.

This book title, Industrial Products (A Guide to the International Marketing Economics Model), ISBN: 9781138972667, by Erdener Kaynak, Hans Jansson, published by Taylor & Francis (August 2, 2017) is available in paperback. Our minimum order quantity is 25 copies. All standard bulk book orders ship FREE in the continental USA and delivered in 4-10 business days.

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