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Influence, New and Expanded (The Psychology of Persuasion)

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ISBN: 9780062937650
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Overview

The foundational and wildly popular go-to resource for influence and persuasion—a renowned international bestseller, with over 5 million copies sold—now revised adding: new research, new insights, new examples, and online applications.

In the new edition of this highly acclaimed bestseller, Robert Cialdini—New York Times bestselling author of Pre-Suasion and the seminal expert in the fields of influence and persuasion—explains the psychology of why people say yes and how to apply these insights ethically in business and everyday settings. Using memorable stories and relatable examples, Cialdini makes this crucially important subject surprisingly easy. With Cialdini as a guide, you don’t have to be a scientist to learn how to use this science.

You’ll learn Cialdini’s Universal Principles of Influence, including new research and new uses so you can become an even more skilled persuader—and just as importantly, you’ll learn how to defend yourself against unethical influence attempts. You may think you know these principles, but without understanding their intricacies, you may be ceding their power to someone else.

Cialdini’s Principles of Persuasion:

  • Reciprocation
  • Commitment and Consistency
  • Social Proof 
  • Liking 
  • Authority
  • Scarcity
  • Unity, the newest principle for this edition

Understanding and applying the principles ethically is cost-free and deceptively easy. Backed by Dr. Cialdini’s 35 years of evidence-based, peer-reviewed scientific research—including a three-year field study on what leads people to change—Influence is a comprehensive guide to using these principles to move others in your direction.

This book title, Influence, New and Expanded (The Psychology of Persuasion), ISBN: 9780062937650, by Robert B. Cialdini, published by HarperCollins (May 4, 2021) is available in hardcover. Our minimum order quantity is 25 copies. All standard bulk book orders ship FREE in the continental USA and delivered in 4-10 business days.

Unlike Amazon and other retailers who may also offer Influence, New and Expanded (The Psychology of Persuasion) books on their website, we specialize in large quantities and provide personal service, from trusted, experienced, friendly people in Portland, Oregon. We offer a Price Match Guarantee, and QuickQuote form, to make purchasing quick and easy.

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Product Details

Author:
Robert B. Cialdini, PhD
Format:
Hardcover
Pages:
592
Publisher:
HarperCollins (May 4, 2021)
Language:
English
ISBN-13:
9780062937650
ISBN-10:
0062937650
Weight:
25.92oz
Dimensions:
6" x 9" x 1.43"
Case Pack:
20
File:
hc-Metadata_Only_HarperCollins_US_Metadata_20241012060218-20241012.xml
List Price:
$35.00
As low as:
$16.80
Publisher Identifier:
P-HC
Discount Code:
A
Folder:
hc
Audience:
General/trade
Country of Origin:
United States
Pub Discount:
65

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