Influencer (The Science Behind Swaying Others) - 9780367468491

ISBN: 9780367468491
List Price: $58.99

FREE Ground Shipping in US

Expect Delivery in 4-10 weekdays

Brand New Books

Your Price per Book:
Total for copies: Save

Found a lower price on another site? Request a Price Match

Minimum Order: 25 copies per title

true
Quantity
Price

Minimum Order $100 / 25 copies per title, no exceptions

Not ready to place your order?

Prices change daily. Order now!

$58.99
SKU:
9780367468491
Minimum Purchase:
25 units
Bulk Pricing:
Buy in bulk and save

Minimum Order: 25 copies per title

true

Overview

The influential are no longer only those with celebrity status – but until now there has been no authoritative resource on the theory and practice of influencer marketing. This book will educate and inspire decision makers, researchers, students, and influencers themselves. 

Diving deeper than the many "how-to" books on the influencer phenomenon, this book brings in frameworks from marketing, sociology, psychology, and communication studies to redefine the influencer as a persona (related to a person, group of people, or organization) that possesses greater than average sway over others. Cornwell and Katz go on to: 

  • introduce the influencers, macro and nano, authentic and inauthentic, ascending and fading; 
  • consider their relationship to brands in the marketing ecosystem, along with regulations that set limits on influencer marketing; 
  • describe how influence is measured and evaluated and look into the future; and 
  • bring together the latest research on influencer marketing and organize it for the reader. 

The book serves both those who want to understand the science behind influencer marketing and those who want to most effectively employ influencers in brand strategy. Instructors, students, and professionals will appreciate international examples from multiple industries applying theories to the real world.

This book title, Influencer (The Science Behind Swaying Others) - 9780367468491, ISBN: 9780367468491, by T. Bettina Cornwell, Helen Katz, published by Taylor & Francis (December 30, 2020) is available in paperback. Our minimum order quantity is 25 copies. All standard bulk book orders ship FREE in the continental USA and delivered in 4-10 business days.

Unlike Amazon and other retailers who may also offer Influencer (The Science Behind Swaying Others) - 9780367468491 books on their website, we specialize in large quantities and provide personal service, from trusted, experienced, friendly people in Portland, Oregon. We offer a Price Match Guarantee, and QuickQuote form, to make purchasing quick and easy.

Prefer to work with a human being when you order Influencer (The Science Behind Swaying Others) - 9780367468491 books in bulk? Our Book Specialists are standing by Monday-Friday 8-5 PST, ready to help!

Product Details

Author:
T. Bettina Cornwell, Helen Katz
Format:
Paperback
Pages:
128
Publisher:
Taylor & Francis (December 30, 2020)
Language:
English
ISBN-13:
9780367468491
Weight:
16oz
Dimensions:
6" x 9"
File:
TAYLORFRANCIS-TayFran_240413050029019-20240413.xml
Folder:
TAYLORFRANCIS
List Price:
$58.99
Case Pack:
1
As low as:
$53.09
Publisher Identifier:
P-MISC
Discount Code:
H
Audience:
College/higher education
Country of Origin:
United States
Pub Discount:
30

Ordering Details

  • Product Availability: Typically, all books are in stock and ready to ship. If a title becomes unavailable unexpectedly, you will be contacted with 24 business hours.
  • Standard Shipping: FREE Shipping via ground transportation within the continental United States.
  • Estimated Delivery: Most orders deliver within 4-10 business days from order date (excluding weekends and holidays). Orders shipping to Alaska or Hawaii should allow a minimum of 3 weeks for delivery.
  • Rush Shipping: Deliver in 5 business days from order date (excluding weekends and holidays).
  • Important Note: Books ship from various warehouses and may receive multiple cartons to fill the complete order. Do not assume your order is shipping from Portland, OR.
  • Payment Terms: Visa, MC, Amex, PayPal, Purchase Orders and P-Cards can be used to purchase online. Check and wire-transfer payments are available offline through Customer Service