Overview
A big-picture look at how the latest trends in informationmanagement and technology are impacting business models andinnovation worldwide
With all of the recent emphasis on "big data," analytics andvisualization, and emerging technology architectures such assmartphone networks, social media, and cloud computing, the way wedo business is undergoing rapid change. The right business modelcan create overnight sensations—think of Groupon, the iPad,or Facebook. At the same time, alternative models for organizingresources such as home schooling, Linux, or Kenya's Ushihidi tooltranscend conventional business designs. Timely and visionary,Information, Technology, and the Future of Commerce looks athow the latest technology trends and their impact on human behaviorare impacting business practices from recruitment throughmarketing, supply chains, and customer service.
- Discusses information economics, human behavior, technologyplatforms, and other facts of contemporary life
- Examines how humans organize resources and do work in thechanging landscape
- Provides case studies profiling how competitive advantage canbe a direct result of innovative business models that exploit thesetrends
Revealing why traditional strategy formulation is challenged bythe realities of the connected world, Information, Technology,and the Future of Commerce ties technology to business andsocial environments in an approachable, informed manner withinnovative, big-picture analysis of what's taking place now ininformation strategy and technology.
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