Overview
El primer libro de la marca bestseller.
En 2016, The Ordinary revolucionó la industria de la belleza al hacer lo que siempre debió ser común: decir la verdad.
La marca democratizó el skincare al lograr que los ingredientes activos de los productos de belleza fueran accesibles gracias a sus precios, amables con el bolsillo. Su misión era simple: rechazar el statu quo para, en su lugar, favorecer la autenticidad y la integridad.
Ingredientes no es un libro sobre los productos de belleza, sino sobre lo que está dentro de ellos.
Descubre qué hay detrás de las etiquetas y entra al laboratorio con los científicos de DECIEM, creadores de The Ordinary. Desde entender tu piel y su funcionamiento hasta descifrar etiquetas, fórmulas y conocer lo que realmente contiene tu skincare, Ingredientes es una guía sobre cómo una revolución silenciosa se convirtió en un movimiento global de empoderamiento del consumidor y simpleza radical.
ENGLISH DESCRIPTION
The first book from the bestseller brand.
In 2016, The Ordinary revolutionized the beauty industry by doing what should have always been common: telling the truth.
The brand democratized skincare by making active ingredients accessible through affordable prices. Its mission was simple: reject the status quo and instead embrace authenticity and integrity.
The Ordinary: Ingredients is not a book about beauty products, but about what’s inside them.
Discover what lies behind the labels and step into the lab with the scientists of DECIEM, creators of The Ordinary. From understanding your skin and how it works to decoding labels and formulas, and learning what your skincare truly contains, The Ordinary: Ingredients is a guide to how a quiet revolution became a global movement of consumer empowerment and radical simplicity.
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