Innovate or Perish (Managing the Enduring Technology Company in the Global Market)

Essential reading for IP managers and corporate executives, Innovate or Perish is a new road map equipping readers with the principles and tools needed for their companies to compete in the emerging creativity economy. Edited by Edward Kahn, this seminal book includes contributions from seasoned intellectual property (IP) professionals—including Ed Walsh, Karl Jorda, Wayne Jaeschke, Abha Divine, and Damon Matteo.

This book title, Innovate or Perish (Managing the Enduring Technology Company in the Global Market), ISBN: 9780471779308, by Edward Kahn, published by Wiley (December 11, 2006) is available in hardcover. Our minimum order quantity is 25 copies. All standard bulk book orders ship FREE in the continental USA and delivered in 4-10 business days.

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