How can art generate innovation in companies? In this book, through
the activities of the Fondazione Ermanno Casoli (FEC), the authors
articulate a working method, born from more than ten years of
experience in the field, which documents the effectiveness of the
collaboration between the world of art and that of business.
By exploring the relationship between art and opportunities for
renewal of individual and professional identity within organizations,
this book also illustrates the contribution of art in defining a new
perspective on business performance. A specific chapter is dedicated
to artistic interventions and the Covid-19 pandemic.
Through art, a desire to keep together humanities and business
thinking, employees’ rationality, emotions, and wellbeing, company
performance and social care, can still emerge as a possibility, even in
such challenging times. A possibility which deserves the authentic
involvement of artists, workers, managers, researchers, and their
social communities to consolidate.
This book title, Innovating Business with Art (The Fondazione Ermanno Casoli Method), ISBN: 9788831322379, by Marcello Smarrelli, Deborah Caré, Ariane Berthoin Antal, Chiara Paolino, published by EGEA Spa - Bocconi University Press (December 1, 2021) is available in paperback. Our minimum order quantity is 25 copies. All standard bulk book orders ship FREE in the continental USA and delivered in 4-10 business days.
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