Overview
This volume formulates and presents a general theory of innovative behaviour which is applicable to diverse market situations. Having provided some support for the theory, the author demonstrates how it can be usefully applied by indicating which management techniques are relevant to new product management and which are not. The author suggests certain systematic procedures by which an organisation can radically improve both its short and long run chances of launching successful new products.
This book title, Innovation and New Product Marketing (RLE Marketing) - 9781138972766, ISBN: 9781138972766, by David F. Midgley, published by Taylor & Francis (November 26, 2015) is available in paperback. Our minimum order quantity is 25 copies. All standard bulk book orders ship FREE in the continental USA and delivered in 4-10 business days.
Unlike Amazon and other retailers who may also offer Innovation and New Product Marketing (RLE Marketing) - 9781138972766 books on their website, we specialize in large quantities and provide personal service, from trusted, experienced, friendly people in Portland, Oregon. We offer a Price Match Guarantee, and QuickQuote form, to make purchasing quick and easy.
Prefer to work with a human being when you order Innovation and New Product Marketing (RLE Marketing) - 9781138972766 books in bulk? Our Book Specialists are standing by Monday-Friday 8-5 PST, ready to help!