Overview
Learn from the Best
Great leaders of innovation know that creativity is not enough. They succeed not only on the basis of their ideas, but because they have the vision, reputation, and networks to win the backing needed to commercialize them. It turns out that this quality--called "innovation capital"--is measurably more important for innovation than just being creative.
The authors have spent decades studying how people get great ideas (the subject of The Innovator's DNA) and how people test and develop those ideas (explored in The Innovator's Method).
Now they share what they've learned from a multipronged research program designed to determine how people compete for, and obtain, resources to launch new ideas:
- How you can build a personal reputation for innovation
- What techniques you can use to amplify your innovation capital
- How you can garner attention for your ideas and projects and persuade audiences to support them
- What it means to provide visionary leadership and how you can achieve it
Featuring interviews with the superstars of innovation--individuals like Jeff Bezos (Amazon), Elon Musk (Tesla), Marc Benioff (Salesforce), Indra Nooyi (PepsiCo), and Shantanu Narayen (Adobe)--this book will help you position yourself and your ideas to compete for attention and resources so that you can launch innovations with impact.
This book title, Innovation Capital (How to Compete--and Win--Like the World's Most Innovative Leaders), ISBN: 9781633696525, by Jeff Dyer, Nathan Furr, Curtis Lefrandt, published by Harvard Business Review Press (June 4, 2019) is available in hardcover. Our minimum order quantity is 25 copies. All standard bulk book orders ship FREE in the continental USA and delivered in 4-10 business days.
Unlike Amazon and other retailers who may also offer Innovation Capital (How to Compete--and Win--Like the World's Most Innovative Leaders) books on their website, we specialize in large quantities and provide personal service, from trusted, experienced, friendly people in Portland, Oregon. We offer a Price Match Guarantee, and QuickQuote form, to make purchasing quick and easy.
Prefer to work with a human being when you order Innovation Capital (How to Compete--and Win--Like the World's Most Innovative Leaders) books in bulk? Our Book Specialists are standing by Monday-Friday 8-5 PST, ready to help!