Overview
If there was a clear and concise way to help principals understand the difference, value, importance,
and impact of branding and marketing, INSPIRE is it. It will help you rethink your purpose and how you
can ethically market your school to help change the face of education.
INSPIRE challenges your mindset to rethink brand marketing and what it takes for a leader to
influence a generation screaming for attention in our media-saturated culture. INSPIRE takes you
through a process of:
• Deconstructing and challenging your current mindset
• Revealing ILS's hand-crafted and proven L.E.A.R.N process
• Explaining Brand Marketing in a Crash Course
• Illustrating what adapting your communication efforts look like in today's multi-media climate
• Providing you with practical steps on how to build your Brand Marketing Team
Any principal that is willing to get real with themselves, understand and effectively execute the
principles within this guidebook will dramatically transform their school's future.
Shajan resides in the second-largest school district in Illinois, with his wife, Ciby, and their seven children.
This book title, Inspire (The Principal's Brand Marketing Guidebook), ISBN: 9781667852621, by Shajan M. Karottu, published by BookBaby (August 5, 2022) is available in paperback. Our minimum order quantity is 25 copies. All standard bulk book orders ship FREE in the continental USA and delivered in 4-10 business days.
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