Overview
Bringing together contributions from leading writers in the field of service marketing and management, this book represents a much-needed source of current research and conceptual development in internal marketing. Key themes and issues explored include:
* the social model of marketing
* the human resource management perspective
* marketing and service management
* quality management
* organizational development
* corporate identity, image and reputation
* corporate communication.
Comprising new theoretical and empirical work, this book also features in depth case studies covering a wide range of sector and industry applications.
This book title, Internal Marketing: Directions for Management, ISBN: 9780415213189, by Barbara Lewis, Richard Varey, published by Taylor & Francis (August 24, 2000) is available in paperback. Our minimum order quantity is 25 copies. All standard bulk book orders ship FREE in the continental USA and delivered in 4-10 business days.
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