Introducing Public Relations (Theory and Practice) - 9781412921152

This is your guide to the basics of public relations: where it came from, what it means and what issues the industry faces today. It takes readers from the origins of PR all the way to the newest theoretical debates, explaining along the way the changes and development of the role of the PR practitioner. With interviews and 'day in the life' examples from a wide range of professionals in the industry, students will learn what PR practitioners do, what they think, and how the industry really works.

This book title, Introducing Public Relations (Theory and Practice) - 9781412921152, ISBN: 9781412921152, by Keith Butterick, published by SAGE Publications (February 16, 2011) is available in paperback. Our minimum order quantity is 25 copies. All standard bulk book orders ship FREE in the continental USA and delivered in 4-10 business days.

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