Overview
The ultimate guide to mental toughness by James āIron Cowboyā Lawrenceāthe greatest endurance athlete in human history.
Lawrenceās accomplishments are nearly impossible to comprehend. In 2015, he set a Guinness World Record record by completing 50 full-distance triathlons in 50 states in 50 consecutive days. Yes, THE Ironman, āthe single most difficult day in sportsāā a 2.4-mile swim, 112 miles on a bike, then a 26.2-mile run, all completed in under 17 hours. It is a race so intense that less than .01% of the population have completed one.
Afterwards, Lawrence subjected his body to exhaustive physical testing, to every genetic test known to science. The stunning discovery is that physically, James Lawrence is unspecial in every way. The secret to his bulletproof body is his bulletproof mentality.
How does a person develop the mental fortitude necessary to overcome incredible exhaustion, immeasurable suffering, and unfathomable pain in order to achieve impossible goals? With Iron Hope, thatās exactly what James āIron Cowboyā Lawrence shows readers how to do. Lawrence explains how readers can forge an iron will by making and keeping small promises to themselves again and again, amassing experience and building momentum until giving up becomes impossible. Combine a big dream with small improvements repeated with great consistency and make your goals and dreams a reality.
This book title, Iron Hope (Lessons Learned from Conquering the Impossible), ISBN: 9781250326782, by James Lawrence, published by St. Martin's Publishing Group (January 21, 2025) is available in hardcover. Our minimum order quantity is 25 copies. All standard bulk book orders ship FREE in the continental USA and delivered in 4-10 business days.
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