SAVE $40 off $800+

All Business & Economics Books with
Coupon Code:

BUS25

Irrational Persistence (Seven Secrets That Turned a Bankrupt Startup Into a $231,000,000 Business)

SAVE $40 off $800+

All Business & Economics Books with
Coupon Code:

BUS25

ISBN: 9781119240082
List Price $25.00 Up to % OFF

FREE Ground Shipping in US

Expect Delivery in 4-10 weekdays

Brand New Books

Lock in your price today! Prices tomorrow are NOT GUARANTEED.
Total for copies: Save
$25.00
List Price
Your Price Per Book
Discount

Found a lower price on another site? Request a Price Match

Minimum Order: 25 copies per title

true
Select QTYQuantity:
Quantity
Price
Discount

Minimum Order $100 / 25 copies per title, no exceptions

Not ready to place your order?

Prices change daily. Order now!

Need A Quote?  Request a quote

$25.00
SKU:
9781119240082
Availability:
500
Minimum Purchase:
25 units
Bulk Pricing:
Buy in bulk and save

Minimum Order: 25 copies per title

true

Overview

A modern-day Detroit success story that fuels the entrepreneurial fire

Irrational Persistence tells the story of Garden Fresh Gourmet, and how two entrepreneurs turned a million-dollar debt to a 100-million-dollar annual revenue. Woody Allen famously said that 80 percent of success is just showing up; but any entrepreneur can tell you that it's the other 20 percent that's key. The founders of Garden Fresh took that old saying to heart, building so many strategic advantages into their products and business that their 'sales' team didn't have to do any selling—they simply had to show up. In this book, you'll find out what kind of legwork goes into building a mega-success product, and the strategies, methods, and just plain stubbornness that helped two guys from Detroit build a market leader.

Garden Fresh Gourmet is now the number-one fresh salsa in the US, shipping over a million units every week to Costco, Walmart, Whole Foods, and other national chains—and it all began with two middle-aged guys with negative funds and plenty of ideas. This book shares their journey, insight, and passion to help you build a better business and take it to the top.

  • Learn how two entrepreneurs went from major debt to major revenue
  • Discover the key characteristics of a product that sells itself
  • Consider why selling out might not be the ultimate goal
  • Track a journey of 'irrational persistence' from rags to riches

Garden Fresh Gourmet is an inspiration beyond the journey—the way you run things at the top matters, too. Irrational Persistence shows you how to make the tough decisions, live with the sacrifices, and prioritize your values as you build your brand and just keep on going.

While major retailers like Amazon may carry Irrational Persistence (Seven Secrets That Turned a Bankrupt Startup Into a $231,000,000 Business), we specialize in bulk book sales and offer personalized service from our friendly, book-smart team based in Portland, Oregon. We’re proud to offer a Price Match Guarantee and a streamlined ordering experience from people who truly care.

We’re trusted by over 75,000 customers, many of whom return time and again. Want proof? Just check out our 25,000+ customer reviews—real feedback from people who love how we do business.

Prefer to talk to a real person? Our Book Specialists are here Monday–Friday, 8 a.m. to 5 p.m. PST and ready to help with your bulk order of Irrational Persistence (Seven Secrets That Turned a Bankrupt Startup Into a $231,000,000 Business).

Product Details

Author:
Dave Zilko
Format:
Hardcover
Pages:
192
Publisher:
Wiley (April 4, 2016)
Language:
English
Audience:
General/trade
ISBN-13:
9781119240082
Weight:
12.8oz
Case Pack:
26
File:
Wiley-wileyUS_2_1_20250515-20250515.xml
As low as:
$17.25
Folder:
Wiley
Shipping Origin:
Wiley-1
List Price:
$25.00
Feed Qty:
50
Publisher Identifier:
P-WIL
Discount Code:
D
Dimensions:
6" x 9.1" x 0.74"
Country of Origin:
United States
Pub Discount:
50
Imprint:
Wiley

Ordering Details

  • Product Availability: Typically, all books are in stock and ready to ship. If a title becomes unavailable unexpectedly, you will be contacted with 24 business hours.
  • Standard Shipping: FREE Shipping via ground transportation within the continental United States.
  • Estimated Delivery: Most orders deliver within 4-10 business days from order date (excluding weekends and holidays). Orders shipping to Alaska or Hawaii should allow a minimum of 3 weeks for delivery.
  • Rush Shipping: Deliver in 5 business days from order date (excluding weekends and holidays).
  • Important Note: Books ship from various warehouses and may receive multiple cartons to fill the complete order. Do not assume your order is shipping from Portland, OR.
  • Payment Terms: Visa, MC, Amex, PayPal, Purchase Orders and P-Cards can be used to purchase online. Check and wire-transfer payments are available offline through Customer Service

Customer Reviews