Overview
Ruthlessly focus on what's convenient for customers, not what'sconvenient for you
Ninety percent of dissatisfied clients will take their businesselsewhere and never tell you why. However, ninety-five percent willbecome loyal customers again if their needs and problems areaddressed and remedied.
Speaker and salesperson Michael Aun shares these secrets andmany more in It's the Customer, Stupid!, a guide to growingany business by gaining new customers, and, more importantly, bykeeping the ones you have happy and coming back for more. Thisfun-to-read book explains common myths about sales and customersatisfaction, starting with the fact that most businesses thinkthey're customer-centric, but they just aren't.
- Get proven steps to REALLY put your customer at the center ofwhat you do
- Distinguish your business from the competition by understandingthe principle that good sales ARE good service
- Author received the Toastmasters "World Championship of PublicSpeaking" award and is also a full-time businessman practicing whathe preaches daily
It's the Customer, Stupid! reveals key actions that willshake up your business approach. Your customers will love you forthem, and you'll love the effect on sales!
This book title, It's the Customer, Stupid! (34 Wake-up Calls to Help You Stay Client-Focused), ISBN: 9780470907399, by Michael A Aun, Jeffrey Gitomer, published by Wiley (February 8, 2011) is available in hardcover. Our minimum order quantity is 25 copies. All standard bulk book orders ship FREE in the continental USA and delivered in 4-10 business days.
Unlike Amazon and other retailers who may also offer It's the Customer, Stupid! (34 Wake-up Calls to Help You Stay Client-Focused) books on their website, we specialize in large quantities and provide personal service, from trusted, experienced, friendly people in Portland, Oregon. We offer a Price Match Guarantee, and QuickQuote form, to make purchasing quick and easy.
Prefer to work with a human being when you order It's the Customer, Stupid! (34 Wake-up Calls to Help You Stay Client-Focused) books in bulk? Our Book Specialists are standing by Monday-Friday 8-5 PST, ready to help!