Kellogg on Integrated Marketing by Dawn Iacobucci, Bobby J. Calder, 9780471204763

Kellogg on Integrated Marketing

Kellogg on Integrated Marketing by Dawn Iacobucci, Bobby J. Calder, 9780471204763
ISBN: 9780471204763
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$52.00
SKU:
9780471204763
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Minimum Order: 25 copies per title

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This title is Printed on Demand and is not stocked for immediate shipping.Please allow 10-15 business days for this title to print.

Product Details

Author:
Dawn Iacobucci, Bobby J. Calder
Format:
Hardcover
Pages:
336
Publisher:
Wiley (November 12, 2002)
Language:
English
Audience:
General/trade
ISBN-13:
9780471204763
Weight:
19.52oz
Case Pack:
28
File:
Wiley-wileyUS_2_1_20250915-20250915.xml
As low as:
$35.88
Folder:
Wiley
Shipping Origin:
Wiley-1
List Price:
$52.00
Publisher Identifier:
P-WIL
Discount Code:
D
Dimensions:
6.44" x 9.61" x 1.22"
Print on Demand (longer leads times apply):
Country of Origin:
United States
Pub Discount:
50
Imprint:
Wiley

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Overview

This cutting-edge book-with contributions by the star faculty ofthe Kellogg School of Management and the Medill School ofJournalism's Integrated Marketing Communications department atNorthwestern University-offers the latest thinking on the art andscience of integrated marketing. A must for today's marketingprofessional, Kellogg on Integrated Marketing addresses the dailyactivities of marketing managers and helps them enhance brandequity with new techniques and strategies from the experts. You'llhear from:
- Eric G. Berggren - Stephen Burnett - Bobby J. Calder - TomCollinger - Adam Duhachek - Lisa Fortini-Campbell - Nigel Hopkins -Dawn Iacobucci - Richard I. Kolsky - Maria Flores Letelier - EdwardC. Malthouse - Francis J. Mulhern - Lisa A. Petrison - AndrewRazeghi - Don E. Schultz - Charles Spinosa - Paul Wang

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